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AdTech & Media

Some industries forgive a bugThis one doesn't

AdTech & Media sets the rules before you write a line.When milliseconds decide revenue, an ad system that almost works quietly loses money.

  • Sub-100ms bids
  • IVT / fraud
  • Consent (TCF)
  • Impression reconciliation
Real-time auctions

The auction is over in 100 milliseconds

Systems here clear millions of OpenRTB auctions per second inside a sub-100ms bid window, while buyers and sellers count every impression against each other

The things that are never allowed to fail

  1. 01Bid within the timeoutA response after the exchange's 80–120ms window is a lost impression, not a late one
  2. 02Consent before the callNo bid request leaves without a valid TCF string and lawful basis for each vendor
  3. 03IVT filtered pre-auctionBots, spoofed inventory and datacenter traffic are rejected before spend is committed, not refunded after
  4. 04Impressions reconcileBuyer, seller and ad-server counts must converge within tolerance or billing is disputed
  5. 05Brand safety at request timeEvery placement is classified for content and adjacency before a creative is allowed to serve